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SARAR Satisfies
European giant stakes hold in NYC
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SARAR clothing group was founded in Turkey over six decades ago with a commitment to quality clothing and production. After opening over 300 stores worldwide, acquiring 6,000 employees, and launching a store in the heart of New York City, SARAR’s dedication to its founding principles remains unscathed.
A focus on impeccable tailoring, rich fabric, and superior manufacturer have brought SARAR to the forefront of the Madison Avenue fashion wave. The SARAR manufacturing process begins and ends in Turkey, where three manufacturing plants not only produce the fine clothing at SARAR, but also construct clothing for other acclaimed international clothing companies. From Turkey (where the clothing is designed by a team of tailors and designers with decades of experience), the line is shipped to each SARAR store where customers can choose between each quality piece.
The clothing itself, aimed at professionals with a taste for meticulous style, is both well produced and monetarily accessible. With price points that make sense even in these recessionary times (jackets range from $391–1141, pants from $141–191, shirts from $72–182, and suits from $491–1991), SARAR allows consumers to make an investment in their wardrobes for a comparatively nominal price. Made from a variety of the finest fabrics and flawless tailoring—SARAR suits fit the body so perfectly, customers are often surprised at the low price point—the SARAR collection functions as a chic addition to an professional’s closet.
Located on harrowed Madison (375 Madison Avenue), SARAR’s NYC flagship store is filled with racks of striking jackets, soft and silky shirts and a variety of perfectly styled accessories. Offering clothing for men and women, SARAR’s European dominance seems to have taken a foothold on the American fashion public.