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No More Dr. Zizmor?
MTA experimenting with TVs on the subway
No interest is right (Photo: aprilzosia, via Flickr)
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You’re on the subway. Your iPod’s dead. You don’t have a book or magazine. There’s no cell service. What’s left to do on your 45 minute commute from midtown to Prospect Park? Soon, you might be able to watch TV in your train.
On Tuesday, the MTA added TV screens to the S train from Times Square to Grand Central, which showed baseball highlights and will continue to do so until the end of MLB’s playoffs.
According to the Times, “The video screens, four per car, appeared inside the 42nd Street shuttle, running between Times Square and Grand Central Terminal. They are part of a ‘full body wrap’ advertising campaign in the subway by the cable network TBS to promote its coverage of the playoffs, which begin in October. Once the playoffs start, the screens will show highlights from the previous day’s games; the plays seen on the screens now were just random baseball moments.”
Do you guys think this is a good idea? As much as I should dislike the idea of being bombared with even more adveristing, if even some of the millions the MTA must be getting from MLB go to making the subway more reliable and not more expensive, then I’m for it, terrible person I am. Plus, if it’ll distract me from Dr. Zizmor or that creepy dude in the Uncle Sam outfit clutching gold, that’s not a bad thing.